A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information…
Read MoreSearch
4 Reasons to Create a Comprehensive Content Marketing Strategy
For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to…
Read More
Transition your website to HTTPS-compliance NOW to stop it from being marked not secure
According to Search Engine Land, if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018—last Sunday!—your website is probably already being marked as not secure—though this might not…
Read More
Have you thought your CMS, SEO, and hosting strategy through?
While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and…
Read MoreKeyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies
We’ve changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM. James writes frequently about…
Read More
Outside-In Marketing Starts with Knowing Your Customers
What does it mean to market from the outside-in? It means an end to the shouting about your benefits at anyone who finds themselves within a ten-mile radius of you….
Read More
Leveraging digital for customer-focused insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
Read More
You can’t ignore the power that search holds for your business
If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout…
Read More
Why are URLs so important?
I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to…
Read More
You’re the culmination of what you’ve shared and kept online
If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search…
Read More
