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Transition your website to HTTPS-compliance NOW to stop it from being marked not secure

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According to Search Engine Land, if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018—last Sunday!—your website is probably already being marked as not secure—though this might not take effect until 24 July, depending on when the next version of Chrome rolls out, according to Mickey Mellen of GreenMellen Media.

That’s right. Be sure to rush over to Squarespace, Wix, Total Choice, A2, and Bluehost and make sure they put you on the path to becoming HTTPS-compliant tout de suite!

If You Need a Bridge to HTTPS-Compliance Right Now

In the meantime, you might be able to get some relief by signing up for the free version of the Cloudflare CDN (these are step-by-step instructions, OK?)—they can take your non-HTTPS-compliant blog or website and wrap it in a flexible HTTPS shell.

rnnrSECUREWhile it’s probably a good idea to work towards being 100% natively HTTPS-compliant, CloudFlare will get you through the Google Chrome Summer Bloodbath of 2018.  I know from experience because my silly little blog, RNNR, hosted on Total Choice Hosting, isn’t yet HTTPS-compliant and doesn’t own its own SSL certificate; however, it’s displaying on Chrome as secure.

Google Be Evil

Google’s kind of a dick. On one hand, their motto used to be “don’t be evil” (they just dropped it in May). They used to stand for content over budget. They used to try to offer an even playing field wherein the little guy with barely any technical skill could set up a little site and vaguely compete with the big guys, be it eCommerce- or content-driven.  As of the last Sunday, July 1st, if you haven’t implemented HTTPS on your site, your site is probably going to be labeled as not secure.

While Google is a lying liar that lies, they’re telling the truth on this one.

Author’s Update: SEO guru, Mickey Mellen, commented, rightfully, “sites won’t be blocked in any way. The ‘not secure’ label is indeed a big deal, and sites should be working hard to implement SSL, but Chrome won’t be ‘blocking’ anything.” He then added, “If you have to click a few buttons to get through, I agree with calling that ‘blocking.’ In this case, it’s just adding some “not secure” text up near the address bar. Again, I agree that’s a very bad thing to have show up next to your site, but no one will have to click anything extra to get through.” Thank you, Mickey!

Hire Me

Feel free to own the yacht but hire a crew if you’re not yet seaworthy. If you get my drift and want to adopt the yachting lifestyle yourself but either don’t have the mad sailing skills yourself, don’t yet possess a world-class crew, or don’t know yet where to go, then you should give me a callreach out me by email, or even schedule a call with me— so I can help you pilot your vessel now, in the tranquil blue-green shallows of the Caribbean, as well as in the roughest seas and into—as well as out of—the storm.

Chris Abraham

Chris Abraham

Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, Wikipedia curationsocial media strategy, and online public relations with a focus on blogger outreachinfluencer engagement, and Internet crisis response, with the digital PR and social media marketing agency Gerris digital. [Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me] A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries' leading firms. Chris Abraham specializes in web technologies, including content marketing, online collaboration, blogging, and consumer generated media.  Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 79 the last time he looked. Chris Abraham started doing web development back in 1994, SEO in 1998, blogging in 1999, influencer engagement in 2003, social media strategy in 2005, blogger outreach in 2006, and Wikipedia curation in 2007. Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call. If you want to know the services that Chris offers check out Services If you want to work with Chris use the Contact Form You're welcome to follow me via Social Media You can learn more about Chris over in About Chris writes a lot so check out the Blog Chris offers webinars so check Events

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Discussion

  1. Avatar Mickey

    Two important things:
    – This doesn’t happen until July 24.
    – Sites won’t be blocked in any way. The “not secure” label is indeed a big deal, and sites should be working hard to implement SSL, but Chrome won’t be “blocking” anything.

    1. Chris Abraham Chris Abraham

      Thank you! Good to know. Well, to most people, the page that Chrome “blocks” your access with will scare away most people if they need to click a few buttons to get through. That said, I will change the wording. And change the date. I am much obliged for throwing in your hat to help this humble marketer.

    2. Chris Abraham Chris Abraham

      Can you please give me a link to confirm the entire 24 July thing, please, I can only find 1 July referenced.

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