Let’s be clear—you can’t be a 21st-century leader if you aren’t tackling the systemic issues that limit true inclusion. Case in point: SB8, the Texas abortion law that creates a…
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Where’s marketing technology headed? Chris Jacob, Director of Product Marketing for Salesforce Marketing Cloud, shares his thoughts.
Hello Readers and welcome to a new series on marketing technology! As digital marketers, we know our technology infrastructure is crucial. In this series, you’ll hear from the people…
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Does your AI need a personality?
If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business…
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Intentional inventing: own the intellectual property that leads the future
Lesson for leaders Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had…
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Where is B2B marketing headed? 7 predictions for 2018
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B…
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50 Facts about online consumer behavior not to ignore
81% of consumers research online before buying. (GE Capitol) If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online…
Read MoreNew York’s happiest B2B database marketer
Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands…
Read MoreProspecting data accuracy
Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s pretty bad,” they’ll say. “It’s a mess.” Over…
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