She’s considering pausing her career. My brother, a single dad who lives with our recently widowed father, is doing all he can to juggle school and work and the demands…
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5 Efficiency Tips to Quickly Move Businesses Forward After COVID-19
The COVID-19 pandemic has dramatically altered business operations. Many enterprises are getting ready to reopen, however. These five tips will help companies capitalize on efficiency while operating safely and successfully…
Read MoreLeveraging digital for customer-focused insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
Read MoreHow newly-energized millennial activists are shaping brand choices
Already in 2018, we have witnessed traumatic events that have galvanized a surge of activism from three sources which heretofore have been either dormant or ineffective with their voices for…
Read MoreWhy are URLs so important?
I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to…
Read MoreDeepening B2B customer relationships with “the funnel beyond the funnel”
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits…
Read MoreHow promotional products fit in with the modern consumer
Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have…
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