Looking back at the year that was: 2020! Interview excerpts featuring some wonderful wisdom for tough times!
Read MoreReputation Management
Six Ways You Can Restore Harmony in Your Business as a Leader
At all levels, leaders are bestowed with the power to influence their employees. In the same manner, many leaders, especially women entrepreneurs, who lead and are responsible for what their…
Read MoreBudget Time For What You Value Most
Recent conversations with coaching clients and colleagues have increasingly focused on energy management, prioritization and adhering to (though not always) effective professional and personal boundaries. This is challenging in the…
Read More21st Century Leadership Letter
The Reckoning Call me nosy, but I couldn’t help but to listen in when my son and his two best friends were discussing their job prospects post college graduation next…
Read MoreMeet your community by hosting an IRL meetup
While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI, there is something…
Read MoreWhy you need testimonials to persuade your customers
Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to…
Read MoreSteal this online reputation management process
Steal This Book, written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. Steal this Online Reputation Management process has the same goal but is mainly…
Read MoreOnline reputation management definition and process
Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media…
Read MoreBrand marketing: 4 ways businesses should be using press releases — but many aren’t
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks…
Read MoreYour online reputation abhors a vacuum in Google search
Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched…
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