This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated…
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How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process
Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens…
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AI and emotions
Since the 1950s, artificial intelligence has been a favorite topic of scientific discourse. Now AI has become a reality: intelligent machines will change the way we work, the way we…
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Make your email marketing more effective
Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your…
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Plato, the Allegory of the Cave, and the digital enterprise, part 2
In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality. To some extent, the…
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