In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps are common ways to engage with…
Read Moreproducts
SEO – rank is only half the story
When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well…
Read More
Why you don’t need to understand machine learning algorithms
Some people think I am a machine learning expert. And in some ways, I am, which is great, because it is suddenly the flavor of the week—and I have lots…
Read More
The crisis of message credibility and impact on brands
Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and…
Read More
10 most inspiring digital marketing stories of 2016
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But…
Read More
Is your marketing focus internal or external?
If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a…
Read More
The fake news lesson for marketers: You will be a victim
Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010, P&G’s rollout of the most dramatic…
Read More
How to simultaneously attract new prospects and retain loyal customers
One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time…
Read More
How brands use promotional clothing [infographic]
The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote…
Read More
Why account-based marketing is a game changer for Japan
I caught up recently with Ichiro Niwayama, founder of Symphony Marketing, the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM, was published only last week,…
Read More
