For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to…
Read MorePaid Search
What you don’t know about ad fraud can hurt you
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? I have to admit that I really didn’t really understand the magnitude of…
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Restoration Hardware shut down its own Google AdWords campaigns
According to everyone by now, Restoration Hardware realized that 98% of their online business is coming from 22 words: the various and sundry misspellings of . . . restoration hardware. In…
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30 fascinating facts about organic vs paid social media
Organic vs paid social media Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s…
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Organic vs paid social media: 12 myths vs realities
Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to…
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10 most inspiring digital marketing stories of 2016
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But…
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Everything you need to know about paid search
In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Here’s some of my best content on paid search:
Read MoreDo you have a unified search marketing strategy?
Maybe it is just the constant shifting in tactics as a discipline becomes mature, but I’ve watched so many trends in search marketing over the years that it is easy…
Read MoreWhy don’t more marketers use keyword research?
I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound…
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Surefire Social introduces SurePulse “webmaster tools”
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta. I get to play with a lot of…
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