Gartner, the leading supplier of categories to the Information Technology Industry, has come out with a new one: Buyer Enablement Tools. “Today’s buying journey isn’t just hard — it has…
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3 Signs it’s time to ditch a digital marketing campaign
Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move…
Read MoreImprove your content for website search
Most of my clients want their website search to work–they really do. But they aren’t sure how to get all the folks who create the content all over their organization…
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10 tips for creating effective business reports
An efficient business report is crucial for any successful project. You may work hard and have awesome achievements. However, if you want the results of your work to be appreciated…
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4 Ways to reduce small business debt
Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a…
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Keeping up with ABM: Tips from the FlipMyFunnel conference
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). I’ve explored ABM before— with interviews here and here, for example. …
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Attribution: The secret sauce of digital marketing
One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities. I’ve also…
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Should a brand take a stand on social issues?
Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a…
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Inspiration for your transformation, part II
In last month’s post, we reviewed a number of examples of legacy firms who’ve made successful — and inspiring — digital transformations. Walmart, Pitney Bowes, JPMorgan Chase and the city…
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The how and why of mini-sites for content marketing
Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence….
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