“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone…
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Email marketers are from Mars, email consumers are not
Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? You can see the previous five here, along with my other…
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Digital marketing is less about knowledge than about bravery
I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to…
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Integrating and automating email marketing and your website
If third time’s the charm, why not a fourth piece related to email marketing?! (You can check out the last few here.) This time, though, we’re going to relate email…
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Effective email marketing design
We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the…
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Fake news is an old tradition
It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both…
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4 more ways to make your email marketing more effective
In my last article, I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Here are…
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Building a stronger brand and culture with “keystone habits”
Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is also essential for transforming a company…
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Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
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Are you ignoring your website’s best customers?
What if I told you that there is an easy way for you to identify the customers most likely to buy from you? What if I told you that there…
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