We all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. You have to have a…
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How To Stay Motivated
As we move past a rancorous and extremely dynamic election cycle, confront a global resurgence of COVID cases and edge to the precipice of the holiday season, coaching clients and…
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Keeping your email subscribers engaged
Building a large email list isn’t enough – for successful email marketing, you have to keep the subscribers you win engaged. Here are a few things to keep in mind…
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Tips to recruit top talent
Human capital is the best asset that any organization can have. Your people will dictate the success of your business. That being said, it’s important to exert effort in hiring…
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Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business
Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their…
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Reinvent your marketing plan assignment in 10 easy steps
An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for…
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Naming brands – the unsubtle (Trump) and the subtle (drug companies)
Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even people. However, branding is much more complex. Good branding starts with…
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The resurgence of values-based branding for restoring trust
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused…
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Things to look out for while raising funds for your business
Securing an investment from an angel fund or a VC business can be a vicious cycle. Investors love businesses that make money, and these are exactly the kind of startups…
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How to choose the best cloud-based LMS software
Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. You can provide your learners…
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