‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints – individual interactions – throughout each customer journey and designing…
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What is holding you back in digital marketing?
My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes…
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How well do you know your customer data?
Some marketers seem to keep their distance from customer data. When I ask what kind of customer information they are working with, I hear things like, “Oh, Mary is in…
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Interview with Mike Moran: AI/ML in Marketing and Beyond
I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of…
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How CSR and social activism are defining brands today
Brand marketing has evolved from product-centric to consumer-centric to values-centric today. CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the…
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5 ways to promote your promotional products
When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do…
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3 marketing lessons learned from home improvement bloggers
Those who are offering home improvement services face a stiff competition. With this, it is critical to think of a way to stand out from all others and be on…
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Branding can help local businesses avoid the “growth trap”
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than…
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6 mobile marketing trends you need to know about
The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile…
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Is your marketing technology strategy sole source or best-in-class?
I am more and more frequently being asked by companies to take a look at their choices for their marketing technology. Because these are large companies, they usually have a…
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