A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech…
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Where’s marketing technology headed? Chris Jacob, Director of Product Marketing for Salesforce Marketing Cloud, shares his thoughts.
Hello Readers and welcome to a new series on marketing technology! As digital marketers, we know our technology infrastructure is crucial. In this series, you’ll hear from the people…
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Virtual reality for B2B marketing may soon be reality
I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times, gifted more than a million…
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