Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. It…
Read Moremarketing tactics
How to simultaneously attract new prospects and retain loyal customers
One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time…
Read More
How a smarter website can improve your marketing effectiveness, Part III
Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve…
Read MoreGobbledygook: sadly, it’s still alive and well
Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and…
Read MoreAre you a marketing tactician or strategist?
Now, in a sense, that’s a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because…
Read More
