Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business. But…
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Are you consulting your database of intentions?
Internet luminary John Battelle is famous for describing Google as a “database of intentions.” Back in 2003, it was a critical insight, that Google searches were actually a way of…
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How do you segment your market?
Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you…
Read MoreKeyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies
We’ve changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM. James writes frequently about…
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To get the best prospecting data, use a broker
Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important…
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How Trump’s brand positioned itself for victory
Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. In some ways, it was…
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What can Donald Trump teach us about market research?
Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate…
Read MoreReal examples of how account-based marketing & selling is driving higher revenues on LinkedIn
Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield…
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Design thinking
In our days, design becomes the cornerstone of digital transformation projects. Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), design…
Read MoreContent Marketing: content strategy beyond marketing and sales support
As we’ve said many times before, likes, follows, and shares are all very nice, but they don’t pay the rent – and they aren’t likely to impress most C-level executives….
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