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Uncover the why in branding

What truly makes a great brand great? What makes a company, product or service memorable or “sticky?” Great brands resonate with people. They communicate, either in an implicit or explicit…

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Surviving disruptive technology

As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. One approach is to either ignore…

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Let the market view in

There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms…

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Marketing surveys are wrong

Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that…

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