The most influential tool for sales success in 2020 was video conferencing. According to Hubspot, “74% of leaders who outperformed targets this year said virtual meetings were “as or more…
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When B2B Personalization is Too Hard to Implement
I had a conversation several weeks ago with a large data company, discussing behavior-based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah,…
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Socializing Videos for IT Decision-makers
IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more…
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Improving the video customer experience of IT decision-makers
Customer experience is increasingly where the action is — whether your customers are consumers or IT decision-makers. Since watching your videos is part of the sales process, it makes sense…
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Why you are ignoring your ugly site search
That headline isn’t fair to everyone, because some marketers are really working to make site search better. But I am pointing my finger at the rest of you. Here are…
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Digital is stranger than you can think—here’s how to think stranger
Werner Heisenberg, the legendary physicist, once said, “…the Universe isn’t stranger than you think; it’s stranger than you can think.” In some ways, you could say the same thing about…
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Mike Moran on the future of content marketing, search, and digital
Does digital sometimes feel a little overwhelming to you? There are so many things you could do that it can be tough to decide what you should do. And it’s…
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How do marketers manage their tech stack?
It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two…
Read More5 Effective strategies for A/B testing search
What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the…
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15% of today’s jobs will be gone by 2030
It might be time to start thinking about a career change if you are in any of these types of jobs in the global workforce. It is crazy to think…
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