I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I…
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5 blog post ideas that take less than two hours to write
Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting…
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6 assumptions push marketing gets wrong
I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received, but when I went to post the slides, I realized that…
Read MorePersonalized content for more effective content marketing
Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing…
Read MoreTools that help generate blogging ideas
Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for…
Read MoreInbound marketing the way God intended
Last week I asked my management team if what we do at Gerris digital is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of…
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