A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing…
Read MoreGoogle AdWords
Facebook ads vs Google adwords: 7 key criteria to decide
Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. (IAB) Google and Facebook accounted for almost 100% of…
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How to reach your customers at work or at home
Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company…
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Influencer marketing tools of the trade
Off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil….
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Surefire Social introduces SurePulse “webmaster tools”
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta. I get to play with a lot of…
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Influencer outreach is more PR than marketing or advertising
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am…
Read MoreYou can only win search by winning social
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized….
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Social media is like riding a bike
I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly…
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Spending more time on SEO than adding value to Google?
I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia, Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru,…
Read MoreHow do you optimize paid media?
How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad?
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