I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits…
Read MoreFunnel
Where to start your B2B video marketing project
Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to…
Read MoreWhat is business video content marketing and how to get started
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes…
Read MoreIs your marketing focus internal or external?
If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a…
Read MoreThe overlooked role of emotion in brand experience
While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business…
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