Yesterday I had a lovely chat with two fellow influencer marketers, Maryanne Conlin and Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and…
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I’m an influencer, pay me more!
Back in January I had the honor of being a guest on Shel Holtz‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a…
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If you post it will they come (to read your blog)?
I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. If you build it, they won’t come unless you…
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Social media, echo chambers, and the decline of discourse
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of…
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Kindness opens many doors online
There are a lot of assholes online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded, armored against all the other assholes online. It’s a vicious cycle. We’ve all…
Read MoreMake the most of your social media fans
Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement,…
Read MoreYour big marketing budget is not as big an advantage anymore
It used to be that marketing was about money. Marketing was usually a nicer word for advertising, which needed money–lots of it. In the two decades since the web was birthed, money…
Read MoreWill apps replace websites soon?
Not too long ago the phrase “there’s an app for that” became quite popular. Now it seems that there may be an app to replace the mighty website as a…
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Surefire Social introduces SurePulse “webmaster tools”
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta. I get to play with a lot of…
Read More6 studies show why Facebook organic reach is declining so quickly
50,000,000+ businesses have a Facebook page 1.48 is the average number of times these brands post each day 2% is their Facebook organic reach and it’s declining (source: DMR) 50,000,000…
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