There has been a lot of talk about emotional intelligence as an important leadership trait recently, but it’s important to dig into what emotional intelligence really means and why cultivating…
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Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time
Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders. While laying down the basic building blocks of our strategy, something…
Read MoreCustomer journey: a new field for innovation
Mapping was always something really fascinating to me. The ability to describe something, to project it right, to make the reader understand the perspective, and of course to have the…
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