Marketers continue to struggle with using data to grow their brands and businesses. But it’s clear that what will separate winners from the also-rans as we move forward in 2019…
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Why are marketers afraid of data?
One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers. All the…
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Everyone says their marketing is “data driven”
I used to like the term “data-driven marketing.” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem…
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How did marketers let GDPR happen?
I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. I have been asking them the same question…
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How secure are cloud based systems?
As cloud based systems become increasingly common, more and more people are also wondering how secure they are. Many companies and individual users now make use of services like Google…
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Your site’s speed and responsiveness is essential for top search results
There are some important things to consider if you want to take your fully realized and powerfully optimized site to the next level and give Google what it really wants:…
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Keeping your email subscribers engaged
Building a large email list isn’t enough – for successful email marketing, you have to keep the subscribers you win engaged. Here are a few things to keep in mind…
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Leveraging digital for customer-focused insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
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Business video trends worth noting in 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are…
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6 mobile marketing trends you need to know about
The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile…
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