By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. As usual, it’s…
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2019 Themes in Digital Marketing
This year has started off strong on my end, but we’re also looking ahead towards what’s next. I’ve spent a fair amount of time talking to digital marketing professionals about…
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Everyone says their marketing is “data driven”
I used to like the term “data-driven marketing.” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem…
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How well do you know your customer data?
Some marketers seem to keep their distance from customer data. When I ask what kind of customer information they are working with, I hear things like, “Oh, Mary is in…
Read More10 Inspiring Case Studies of Digital Transformation
In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Express. Many companies report they…
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How to reach your customers at work or at home
Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company…
Read MoreAre you taking advantage of B2B marketing data?
Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I…
Read MoreThe 10 most fascinating people in B2B Marketing in 2015
With a tip of the hat to Barbara Walters, I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this…
Read MoreB2B Data-driven marketing: what you need to know today
Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about…
Read MoreNew directions for B2B data-driven marketing
For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on…
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