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In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies.  The case study companies include Zappos, McDonald’s, and U.S. Express.

Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. Is your company one of them?

  • 88% of companies report they are undergoing digital transformation (source: Altimeter Group)
  • 25% of companies have a clear understanding of digital touchpoints (source: Altimeter Group)

Digital transformation is profound change in business activities, processes, competencies and models to fully leverage customers at every touchpoint in the customer experience.

In this webinar, you’ll learn how to go about digital transformation with concrete examples of companies that went about it in inspiring ways.

Rob Petersen is President of BarnRaisers, a full service digital marketing company that builds brands using proven relationship principles and ROI.  Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

Thanks to all our sponsors!

BarnRaisers LLC


Gerris digital

MountainTop Data


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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing and is an instructor at Rutgers Business School. He is a member of the Board of Directors of SEMPO, a Senior Fellow at the Society for New Communications Research, and a Certified Speaking Professional.

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