For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something…
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How to turn your business blog into a publisher
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have…
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Do writers need to know SEO?
Have you read sales pages that scream, “You don’t need to know SEO! Our software does it all!” Solving your SEO writing woes with software sounds so easy. You wouldn’t…
Read MoreSEO Copywriting Buzz: Part 2
Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” I hear you. I’ve…
Read MoreSEO copywriting buzz
Want your sentences to have a wham-bam impact? Think short. Very short. Here’s why. Your reader is overwhelmed She receives over 100 emails a day. She’s scanning websites, answering emails…
Read MoreSpeed up your sales with scientifically proven writing tips
In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created what you thought was a persuasive page,…
Read MoreYour SEO could be wrong…
Has an SEO ever ruined your carefully crafted copy? If so, you’re not the only one. Let me tell you a story… Once upon a time, I worked with an…
Read MoreYes, keyphrase research is still important
Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a…
Read MoreBehind the writer’s desk: all the magic happens in the editing
Like most writers, I have an intense love/hate relationship with the blank page. It can be both a source of incredible frustration and a fount of exhilarating hope. Its emptiness – the long scroll…
Read MoreOvercoming website obfuscation: clear, simple stories
Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and page, I had to admit I…
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