It’s time to call all of your content home. Like you, I have writing on the web going all the way back to 1993, most all of it either no…
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5 Low-cost tools that make content creation easier
Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came along. There were no solid competitive intelligence tools….
Read More5 Brain hacks for more powerful copy
Are you looking for a new way to supercharge your writing and increase conversion rates? Neuroscience and consumer psychology can teach you a few tricks. Check out these five brain hacking tricks you…
Read More5 Easy copywriting rules for your content strategy
Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after…
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7 Ways to check your fresh content for plagiarism
How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. Plagiarism can hurt website rankings in a big way,…
Read MoreHow do you break into SEO?
If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How…
Read MoreWriting simply isn’t for bird brains
Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I…
Read MoreChecklist for writing online copy
Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about….
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Copywriting for the busy
Sometimes it feels like we don’t have time to do anything, but in copywriting, sometimes the shorter, the better. I think we drone on in our copy when we don’t…
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