Does digital sometimes feel a little overwhelming to you? There are so many things you could do that it can be tough to decide what you should do. And it’s…
Read MoreConversion rate
Should you stop (organic) social media activity?
Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? Here’s the…
Read More
What is business video content marketing and how to get started
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes…
Read More
Shopping cart optimization tips
For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization….
Read More3 Conversion tactics for your online ads
Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When…
Read MoreWhy inbound marketing messages should be sent on a regular schedule
When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even…
Read MoreB2B marketers still struggle with lead nurturing
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales…
Read MoreTuning your investment in the digital marketing funnel
Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. A typical way to slice up the funnel is in terms of …
Read MoreHow do you think about your conversion rate?
You have probably thought about what your most important online conversion is–check out (if you’re an e-Commerce site), call on the phone, fill out a Web contact form, or something…
Read More
Are keywords market-shares?
The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients…
Read More
