Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition…
Read MoreContent Marketing
6 types of content your readers hate
When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running…
Read MoreGood news for business — costs of B2B video production content is at an all time low!
We know nobody likes to spend money, but at the same time nobody likes to spend money on something and then have that money wasted because the quality of the deliverable…
Read MoreHow content intelligence will change content marketing forever, part 1
I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. Perhaps what some didn’t realize was that 70-90%…
Read MoreHow customer values are transforming brands today
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that…
Read MoreFive social media courses make one social media strategy meal
When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that…
Read MoreSilos are for farms, not content marketing teams
One of these days, I’m going to find a ramshackle old barn, restore it, and convert it into a house. I just love the idea of living in a converted…
Read More3 blockers of outside-in marketing
In the last three years, I have spoken with hundreds of digital marketers about their challenges. These conversations usually follow a conference talk or internal course I’ve delivered, in which…
Read MoreWin lifestyle influencers over with generosity and attentiveness
It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview…
Read More