Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your…
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4 Reasons to Create a Comprehensive Content Marketing Strategy
For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to…
Read MorePlanning is critical to website success. So is a clear picture of your goals
Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired…
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How content intelligence will change content marketing forever, part 1
I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. Perhaps what some didn’t realize was that 70-90%…
Read MoreHow to avoid Google’s huge mistake
As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I…
Read MoreYou’ve got great content. Now what?
Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you’ve ever been greeted by a deafening silence after creating great content, you know that creating…
Read More5 warning signs that your website sucks
Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You…
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What’s wrong with search and social media marketing?
Historically, media has been broken into three categories: Paid Earned Owned
Read MoreIs marketing trying to annex the organization?!
In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. Although these maneuvers were accompanied by a…
Read More3 Tips to Help Content Marketers Understand Sales Cycles
Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the…
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