Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your…
Read MoreContent management
Backfill your corporate history onto your blog for Google
You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re…
Read More
Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
Read MoreEight ideas for building a website that works
Your website needs to work. That’s obvious. But what does “working” really mean? Well, probably just as obviously, that will depend on what your website does and how it fits…
Read MoreA sustainable process for optimized content marketing and brand publishing
You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time…
Read MoreDoes a CMS help your SEO?
At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, “Do you need a content management system to succeed…
Read MoreContent aggregation and curation debated
If you’ve wondered what these big words really mean to your content strategy, you’ll be interested in this series of four ten-minute podcasts that I recently recorded where I interview…
Read More
If it’s all content, then you had better be tracking it
Last week, I discussed how all content can be online content. No matter what kind of correspondence or connection you make with a client or a prospect in the offline…
Read MoreLost in the junk drawer of search
I searched for semantic Web on Bing, Google and Yahoo!, and if felt to me as if the SERPs dropped me into the Bouvier-Beale’s Grey Gardens library. I’m accustomed to…
Read MoreShopping cart or content management system?
I was recently asked what the right choice is for a Web site, a shopping cart or a content management system. You won’t be surprised to hear that the answer…
Read More
