Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
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Business video trends worth noting in 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are…
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Branding can help local businesses avoid the “growth trap”
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than…
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Digital maturity — ideal state
When a company invites me to evaluate the state of their digital maturity, the first question they always ask is, “What’s the ideal state?” The fact is, a complete digital…
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Next for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
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What is a keyword ontology?
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
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Reinvent your marketing plan assignment in 10 easy steps
An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for…
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Command the planet: Lead the exponential digital Earth
Lesson for leaders The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure…
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Visionary briefings: How to lead with exponential growth
Lesson for leaders As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead:…
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Where is B2B marketing headed? 7 predictions for 2018
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B…
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