Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place,…
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B2B CMOs: Shift Your Priorities Beyond Leads
It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of…
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The 21st Century CMO and the Future Of Marketing
The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as…
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SearchChat Podcast: How Marketers Can Use Data to Keep Your Seat at the Table
There’s major power for automation within marketing, and not everyone is harnessing it. In this episode of SearchChat, Steve Zakur and I ask: how can CMOs use both automation and…
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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of…
Read MoreGo beyond brand awareness & drive revenue with LinkedIn
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can…
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Marketers need to play a stronger sales enablement role on LinkedIn
Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has…
Read More3 priorities and 25 challenges for CMO’s
CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months (CMO Survey) 23.8% of digital marketing budget goes to social media…
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Is the CMO becoming the Chief Collaboration Officer?
In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting…
Read MoreIs your strategy to leave your finger in the dike?
OK, I know that times are tough in the business world. I got that memo. So, I realize that some businesses are in crisis–maybe even yours. But I’ve been struck…
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