As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone…
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What is a keyword ontology?
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
Read MoreReinvent your marketing plan assignment in 10 easy steps
An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for…
Read MoreVisionary briefings: How to lead with exponential growth
Lesson for leaders As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead:…
Read MoreHow to influence the purchase decisions of your target market
The ultimate goal of any business is profitability. The profit motive is what fuels companies. From market research to customer segmentation to product development, entrepreneurs engage in different activities to…
Read MoreTake the lead, deliver the future, and rise to the top in four stages
Lesson for leaders Imagine the near future, the world of 2025. People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being…
Read MoreFake news is an old tradition
It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both…
Read MoreBuilding a stronger brand and culture with “keystone habits”
Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is also essential for transforming a company…
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