I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions, which are likely unrealized and full of errors.
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Automating your marketing through the B2B customer journey: an interview with Rich Herbst
The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss…
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You probably have too many personas
Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more personas, the better. But it’s not…
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How do you automate tagging your web content with industries?
If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries, but maybe they do different things…
Read More11 B2B telemarketing voicemail tips
Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Therefore, what follows are some guidelines and tips for leaving…
Read MoreB2B Data-driven marketing: what you need to know today
Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about…
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Tools I use to amplify social campaigns
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications…
Read MoreFive B2B marketing beliefs and trends debunked
First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical…
Read MoreUsing contests to boost sales enablement
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are…
Read MoreWhat the growth of inside sales means to B2B marketers
I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both…
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