Yesterday, Ruth P. Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. But many B2B marketers struggle with the question of what content to develop, how to get it produced efficiently, and the best applications for content marketing.
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B2B marketers should take another look at e-Commerce
E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. The typical B2B company…
Read MoreB2B: Where social media meets direct marketing
Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear…
Read MoreFive ways B-to-B marketers need to change their game
The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and…
Read MoreBook review of Ruth Stevens’ Maximizing Lead Generation
I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B…
Read MoreTwo-minute video on B2B marketing
When I presented at a recent MENG New Jersey meeting, chapter president Monique de Maio took a quick video afterward asking me to discuss how B2B marketers are adjusting to…
Read MoreWhat’s missing from your social media playbook?
Some people think that B2B and B2C social media are very different. I think they are similar, however. But one thing people often see as the hallmark of B2B social…
Read MoreReview of Social Marketing to the Business Customer
I’ve read each one of Paul Gillin‘s books and you should, too, including his latest (with Eric Schwartzman), Social Marketing to the Business Customer, a fast-paced ride through the specialty…
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The importance of Google Place Pages in the B2B space
In recent months, there’s been no shortage of attention heaped upon the importance of local advertising online. Mobile marketing is starting to blossom, allowing people to look for services in…
Read MoreHow good B2B marketers cheat
Ever wonder what the smartest B2B marketers do to keep up with the latest trends? They watch what B2C marketers do. I know that seems counter-intuitive because the businesses can…
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