Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Although they’re effective ways to understand…
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My favorite B2B resources: Top blogs, research sites and thought leaders
People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorites, since I need to keep up myself. So herewith are…
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Effective Ways to Overcome Funding Challenges for Your Startup
To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means…
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5 Employee Compensation Trends of 2019 and What They Mean for 2020
2019 saw impressive growth in the sales force, and with it came the need for businesses to find innovative ways to maintain their current workforce. One of the most common…
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How to Attract More Event Attendees With Social Media Advertising
Today, people use social media like never before. With the time passing by never has these platforms had such an impact on businesses as it does now. Organizations have started…
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AMP Up Your Digital Marketing: Employee Advocacy By The Numbers
The following is a sponsored article from our partner, GaggleAMP Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires…
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Tech Tips to Improve Your Client Communications Strategy
Quality and effortless communication is the nerve center of retaining loyal clients. However, with the rapid tech evolution, your clients’ demands have changed. Quarterly in-person meetings or phone calls are…
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6 Business Growth Trends That Will Dominate 2020
As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in…
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What is Key to Successfully Working Remotely?
A mere decade ago, working remotely was so hip that there wasn’t a worker who would reject working from the comfort of his or her home. However, today’s labor market…
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4 Quick and Easy Cybersecurity Tips for Small Businesses
Utilizing all the security tools available will make any small business a small fortress. But how do you leverage them for the greatest effect without burning through a small business…
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