What a crazy year! For those working in internal comms, it’s been nothing short of a rollercoaster, personally and professionally. Yet, we had some silver linings – and for Sharon…
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How to Do Content Marketing Right
Content marketing that produces consistent revenue-generating results for your business requires more than just writing, editing, and publishing. So, whether you’re about to embark on a new content marketing program…
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Why COVID-19 Has Made Digital Selling a Priority
When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get…
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Industrial B2B marketers have an untapped digital opportunity
B2B lags in digital. In some places more than others. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and…
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SearchChat Podcast: Making Companies More Human with guest Mark Schaefer
In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. What does he reveal? That the…
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Five ways business buying is changing: Ignore these at your peril
If you’re a B2B marketer, especially a services provider, your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently…
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When B2B Personalization is Too Hard to Implement
I had a conversation several weeks ago with a large data company, discussing behavior-based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah,…
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Outrun Your Competitors With AI
There’s an old joke about two guys walking through the woods. All of a sudden they see a bear, and the bear starts moving towards them. The first guy sits…
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12 tips for successful lead qualification
B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Today, most established companies assign the…
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Are you connecting your marketing to business results?
I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard…
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