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B2B data – Get smart not big

We all have heard the buzz about Big Data and in the B2C world it seems to make some sense considering the vast amount of unstructured social information/data that’s available. …

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Using Social Media for B2B Sales

Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.”   B2B marketing and sales have always been divided, but those days are over. How do you…

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How good B2B marketers cheat

Ever wonder what the smartest B2B marketers do to keep up with the latest trends? They watch what B2C marketers do. I know that seems counter-intuitive because the businesses can…

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