Organic vs paid social media Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s…
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR
Every once in a while magic happens. Magic in the form of Shel Holtz, godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications…
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How to choose the best cloud-based LMS software
Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. You can provide your learners…
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How to build a killer content team
Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing,…
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Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time
Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders. While laying down the basic building blocks of our strategy, something…
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5 steps to wrangling your most important social media channels
Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the…
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Digital marketing directions: key trends driving digital in 2017
Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even…
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Am I connecting with my customers enough? 10 tips for customer outreach
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear…
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Are you ignoring your website’s best customers?
What if I told you that there is an easy way for you to identify the customers most likely to buy from you? What if I told you that there…
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Cost areas that make up a business video marketing communication
If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the…
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