We all have a voice. The key is to find it, and more importantly, understand when to use its power. This week, Shakeya McDow, VP of Ethics and Compliance Strategy, Intelligence, and…
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Next for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
Read MoreHow do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process
Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens…
Read MoreDigital marketing requires millennial marketers
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are…
Read More3 costly small business loan mistakes entrepreneurs make
When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Indeed, with…
Read MoreB2B marketing lessons from Michael Brenner
I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom…
Read MoreHow to improve sales with online chat software
Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong…
Read More4 tips to improve your YouTube channel
If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. That rule is that volume…
Read More4 tips to improve your YouTube channel
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. That rule is that volume wins. …
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