Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s…
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Think that SMS is too invasive to use in your business? Think again! According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted…
Read More3 Proven Small Business Digital Marketing Tactics
Small businesses that still aren’t using digital marketing need to understand just how important it is. Digital marketing is an essential component to ensuring your small business thrives in today’s…
Read MoreRatings and reviews sites: The new B2B marketing channel
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are…
Read More3 Ways Content Can Convert Social Media Fans Into Customers
Here’s the thing. Social media is a fantastic platform for promotion. You can reach a massive number of people in a matter of minutes. Ten years ago, marketers could only…
Read MoreTop 3 Gmail Extensions for Better Engagement
Gmail is a popular email platform with millions of users–and it’s no wonder. Packed with features, Gmail is a convenient and robust system for businesses who want access to the…
Read MoreSearchChat Podcast: Personalization–Meeting Customers in the Moment
Personalization: why do it? No, this isn’t a suggestion that you shouldn’t. It’s just important to think about why you are doing it in the first place. Personalization needs to…
Read MoreYour Secret Weapon to Improved Conversions: Content Analytics
Persuading your web users to convert is always job one for a digital marketer, and there are plenty of weapons that digital marketers have at their disposal. Better targeting, A/B…
Read MoreSocializing Videos for IT Decision-makers
IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more…
Read MoreHow to Increase Conversions by Providing an Excellent Customer Experience
Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process. It’s the hand-written note…
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