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3 Ways Content Can Convert Social Media Fans Into Customers

Here’s the thing. Social media is a fantastic platform for promotion. You can reach a massive number of people in a matter of minutes. Ten years ago, marketers could only dream of such reach.

What’s more, social networks are an ideal place to find the perfect customer. And, where there’s one, there’s many more to come! You can engage with people on social media. Furthermore, you can raise awareness of your brand and increase your visibility.

Stand out from the crowd

However, navigating social media is no easy task. Just like you advertise and promote your business there, so do others. That can leave people overwhelmed. Just remember how cluttered your news feed is every day. One promotional post after the other – it’s daunting. The sheer volume can make people stop paying attention. That’s why it’s crucial to stand out from the crowd.

But, when you accomplish that, you haven’t succeeded yet. When a lot of people notice your social media pages, there’s more work to be done. Sure, you have a lot of followers. You get many likes, and people respond well to your content. That means your brand is visible. You’ve attracted your target audience! However, the next step is converting them. Sure, they like you. But, will they buy from you?

Quality content – from views to sales

Let’s not forget – CONTENT IS KING. You can utilize all the IM strategies in the world. But, at the end of the day, if your content is rubbish – you won’t get anywhere.

Meanwhile, with high-quality content, you can gain loyalty. And, let’s be real – loyalty is everything. When customers are loyal to you, you know they’ll do business with you and stick by you.

You need quality content for SEO. If you rank high, potential customers will be more likely to visit your website. It’s that simple. However, if your material is subpar, Google will throw you to the dreaded double-digit pages. It’s only logical to stay on Google’s good side.

How to convert them?

While having thousands of fans and followers is nice, it’s not very useful unless it’s increasing your revenue. Sure, it’s an ego boost, but business-wise, you want more than likes. You want sales!

Still, converting people from fans to customers isn’t as easy as it seems. You know the basics. You need good content in order to be consistent, trustworthy, etc. But, let’s get a bit more specific, shall we? Here are the top three tips on how to turn your fans into increased traffic and, finally, into paying customers.

1. High-quality, authority links – the way to success

The math doesn’t lie. The higher your traffic numbers, the higher your revenue. Therefore, the most logical step is to do everything you can to increase your traffic.

Industry giants with a considerable number of followers can post some content on their pages and get instant responses. Their website traffic can be measured in millions!

The situation is somewhat different for smaller brands. Most established brands have a steady following. That base of loyal customers is their bread and butter. However, if you’re aiming to boost your revenue, you need to increase your traffic. Regular visitors alone won’t do. You need fresh faces and new followers.

To achieve that, you need to do more than merely post content on social media. Backlinking is an IM strategy that will pay off immensely. Social media links are among the ones with the highest authority. At least that’s what Google says.

Therefore, to turn your fans into customers, you need links that lead to your website – links that your fans will actually click on. That’s the number one way to increase organic traffic.

Social media links are amazing because they are trustworthy. The most effective method is to target influential people in your niche and get them to add a link to your website on their social media pages. Their followers will surely click on the link since you know they are a part of your target audience. Furthermore, such high-authority links will boost your search engine rankings. So, you’ll catch the eye of both Google and your target audience. It’s a win-win situation.

2. Give people a compelling reason to click

Besides having high-quality content, you also need to be convincing. Weak, indecisive posts don’t get clicks. In other words, you have to persuade people to look at what you’re offering. Much like in the time before the social media – you have to pique their interest.

Your posts, blogs, and website content might be of the highest quality. However, the bottom line is this – if these don’t have A CALL TO ACTION, you won’t profit. An adequate number of people will read your content, of course, but they won’t turn into customers.

You have to state what you want very clearly. Then, you have to convince people to actually do it. That’s no easy task. Therefore, you need to be clear – tell the people to buy, click, subscribe, etc.

However, you can’t go overboard, either. Namely, you can’t give too much away from the get-go. To spark the interest in people, you have to make them want more. Therefore, your social media posts shouldn’t say everything. Instead, you should always keep a surprise as the second act.

In other words, you have to walk the thin line between revealing enough and not revealing too much. If you lay all your cards on the table, people will be able to immediately decide whether they want what you’re offering or not. Therefore, only the genuinely interested ones will click on your links.

You don’t want that. You want as many people as possible to click on your links and go to your website, or see your offer. That way, you have another chance to convert them. Therefore, abstain from oversharing.

Furthermore, pictures can help you get more clicks on your posts and links. They increase the user engagement.

3. Make them desire what you’re offering

If you’ve been in the business for quite some time now, your content is probably adequate. It’s informative, has the right tone of voice – it’s objectively good.

Yet, that’s not enough. For your content to indeed be top-notch, it has to evoke feelings in readers. Furthermore, those feelings have to be strong. It’s not enough to tickle the imagination. People need to desire what you’re offering.

However, people won’t read an entire post to see if they want something or not. If you don’t capture their attention in the first second, they’ll scroll down! That’s why you have to evoke their desire with the title. It has to be impactful and inviting.

A fantastic title will assure your audience that you’re offering valuable content. It will pique the interest of your readers, and it will make them click. Therefore, don’t be dull and incoherent. Be engaging, concise, and impressive. Give them that WOW FACTOR right at the beginning. Remember – memorable headlines turn fans into customers.

These three things can convert your social media fans into customers!

Converting social media fans into customers is attainable by using the three strategies above. Starting with high quality content, incorporating high quality, relevant links convinces people to click and to desire what you are offering.

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Richard Larson

Richard Larson is Marketing Manager for GoPromotional.co.uk, leading supplier of promotional gifts in the UK. He enjoys sharing business and marketing tips, both online and offline.

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