Publisher’s Note: This article is being published posthumously. Just two days after signing his contract to join our team as Executive Editor, Haydn wrote to me about his vision for…
Read MoreCobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry
Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. The expansion of cobotics was dramatically stimulated in early 2020 by sudden universal requirements for social-distancing…
Read MoreWhen Does a Personal Social Media Post Become the Company’s Business?
Adventures in the World of Social Media, Corporate Reputation & Blowback It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company,…
Read MoreCome Clean, Fix, Move On: Never Let the Ticking Time Bombs Linger
Things go wrong when you move quickly. Hey, things go wrong when you move slowly or even when you do nothing too! We at Consultants Collective talk a lot about…
Read More5 Types of Video to Try Now
If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom…
Read MoreMust-Attend B2B Marketing Conferences for 2021
The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. It’s been a long haul. But vaccinations and…
Read MoreWhat Will Work Look Like Post Pandemic? The Hybrid In-Office, Remote Work Model is the Most Favored
By late last summer, it became clear that most companies would likely move to a hybrid working model, which combines increased levels of remote work with in-office work. The Washington Post’s…
Read MoreFrom Good to Great Leadership
This marks the second in a series focusing on approaches, points of view and visions for what thoughtful, 21st Century leadership looks like. Curious, courageous, tireless, forward-thinking leaders are constantly…
Read MoreThe History and Future of Internal Communications: “Leadership IS Communication”
In this episode of the EE Voice podcast, host Sharon McIntosh, a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the…
Read MoreMeasuring Content Marketing Effectiveness
Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. I’m kidding, of course. Sure,…
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