Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield…
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Google says no more Penguin releases–what does it mean?
Google announced in September that their most recent Penguin release will be their last. For the uninitiated, Penguin is a four-year-old initiative that Google introduced to directly reduce spammy websites…
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Kimberly-Clark uses a social media quiz to woo young talent
Are you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz)—I’m an Adaptor: “You enjoy exploring every side of an issue and like a…
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My favorite organic search posts from Biznology
Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles…
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Interactive video for sales just got a big boost from Apple
In a wide-ranging report, The Future of Video, Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the…
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The state of B2B marketing in Asia—moving toward digital
While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum, CEO of…
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Social media strategy leaders: Hester Tinti-Kane
So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I thought it might be valuable to pause…
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Ask and thou shalt receive
I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). Over that time, Dan Krueger, Team Gerris, and I, Chris…
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7 key roles in digital marketing
I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn…
Read MoreIT buyers are calling for a change in how you market & sell to them on LinkedIn
If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to…
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