A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. If you are looking for…
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How Trump’s brand positioned itself for victory
Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. In some ways, it was…
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Search + Social = Online Reputation Management
I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS,…
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The ugly side of digital transformation
Back in the early 1990s, the corporate world was seized by a concept called “business process re-engineering (BPR),” the goal of which was to rethink business from the ground up,…
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What can Donald Trump teach us about market research?
Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate…
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Finalizing your holiday digital marketing plan
Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place,…
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14 key facts on website speed and 4 top tips when it ‘s slow
Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Slow website speed creates a bad user…
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Today’s online influencers are wicked tough
Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine?…
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How to effectively integrate video content onto your website
According to Syndacast, 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for…
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4 Ways to really engage your customers on social media
It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really…
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