Employee advocacy programs—the practice of giving employees the means to share content about your organization with their social networks—are great tools for companies to expand their reach, engage employees, and…
Read MoreThe Digital Enterprise
New Technologies Drive Trade Show Marketing Productivity
How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. And because, when…
Read More
Tips for Transitioning to a Home-Based Workforce
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options As the coronavirus spreads throughout the world, businesses are being faced with setting up policies and procedures to enable potentially large numbers of people to work…
Read More
Do You Have The Videos You Need to Support an Online Conference?
This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” This series is brought to you by Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes…
Read More
Making Text Work Harder in Video
It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “59% of executives prefer video to text”…
Read More
The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020
Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. It’s odd because this…
Read More
5 Ways Software Integration can Influence the Future of Manufacturing
Digital transformation has become one of the most important drivers of success in the modern business world, but in the increasingly competitive manufacturing industry, it can mean the difference between…
Read More
Modern Technologies Designed to Benefit Small Businesses
Every small business owner realizes that time is money, and that’s why it’s vital for small business owners to find simple ways to increase business efficiency. Technology solutions can be…
Read More
30-point video production checklist
Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Organization ☐ Team includes the people…
Read More
5 Tech Solutions for Better Business Intelligence
Business intelligence (BI) is knowing everything about one particular company, preferably yours. Everything from the history to its projected future goes under the business intelligence tech banner. In short, BI…
Read More
