Big Data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualization, and information…
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Content marketing: how process powers success
Everybody wants to win. From pro sports to pro marketers, we all want to beat the competition and be at the top of our game. And while I do try…
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Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
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Four apps to boost the speed and strength of your startup
“Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound.” That’s how the old Superman television show was introduced each week…
Read MoreAre you still doing your digital marketing in silos?
Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when…
Read MoreAre you making these common PR mistakes?
Image Credit: Isentia Press releases are a popular tactic to gain media attention for your brand. Whether you are promoting an event or something else newsworthy happening for your company,…
Read MoreAre you using your buyer’s journey for analytics?
Every digital marketer worth his salt has identified a buyer’s journey–maybe more than one for different audiences or different personas. If you are doing it right, you are targeting your…
Read MoreWhy you should merge your traditional and digital marketing work
In small companies, this is not an issue that ever comes up–traditional marketing, digital marketing, and possibly cleaning the break room are all merged–that’s Victor’s job. But at big companies, the…
Read More3 priorities and 25 challenges for CMO’s
CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months (CMO Survey) 23.8% of digital marketing budget goes to social media…
Read MoreIs your content marketing using your personas and buyer’s journeys?
I don’t generally see content being designed for personas and buyer’s journeys. I am not sure why, but I have suggested one change for clients that has helped. Create a…
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