Many traditional marketers approach me, asking how to break into digital marketing. It’s a legitimate question, because there are many employers who will not consider a marketer who doesn’t have…
Read MoreC-Suite Corner
Unleashing the predictive power of data
Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. This has…
Read MoreWhat marketers can learn from swimmers
I do a lot of training for large companies–mostly executives trying to understand digital marketing. One thing that I notice over and over is how some of them are very…
Read MoreWhy CIOs and CMOs need to be joined at the hip
What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures…
Read MoreDigital Transformation: Digital Darwinism or survival of the nimblest?
This is my second blog post covering the topic of Digital Transformation. You can read the first one here. As Digital Transformation continues its buzzword journey through the Gartner hype…
Read MoreDigital Transformation: the need for buzzwords
This is the first of blog post series covering the much discussed topic of Digital Transformation. As buzzwords go, Digital Transformation is topping many lists lately, as attested by news…
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