As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. However, many of…
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Branding as a full funnel journey
It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school pitches, usually incorporated into a multimedia…
Read MoreAdaptive sourcing and digital transformation will put you in the winner’s circle
Why do some companies seem to rely on their brand as the sole value, while others are able make headlines for all the right reasons? Why do some companies look…
Read MoreDigital Transformation: Undigitizing the intangible “digital fridge”
Fans of Star Trek are very familiar with the concepts of the food synthesizer (in the original series) and the replicator (The Next Generation): The so-called ‘replicators’ can reconstitute matter and…
Read MoreInclude video content in your buyers’ journey
With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. If…
Read MoreNew directions for B2B data-driven marketing
For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on…
Read MoreDigital Transformation: the new digital is not about ones and zeroes
This is my third blog post covering the topic of Digital Transformation. Read the first and second ones too. At this point, almost every large organization has some kind of…
Read MoreHow does a veteran marketer break into digital?
Many traditional marketers approach me, asking how to break into digital marketing. It’s a legitimate question, because there are many employers who will not consider a marketer who doesn’t have…
Read MoreUnleashing the predictive power of data
Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. This has…
Read MoreWhat marketers can learn from swimmers
I do a lot of training for large companies–mostly executives trying to understand digital marketing. One thing that I notice over and over is how some of them are very…
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