Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic, a rise from 64 percent in 2014….
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Does your ad campaign develop amnesia?
I’ve been watching with guarded excitement as programmatic advertising and retargeting seem to be improving by leaps and bounds. It amazes me how ad networks can consistently find the right…
Read MoreWhy your marketing governance isn’t working
Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t…
Read MoreWhat the GM-Lyft deal tells you about changes in marketing
You probably saw the investment that GM made in Lyft. Maybe you wrote it off as another dinosaur brand trying to catch a wave with a good technology investment to…
Read MoreHow customer experience supports brand loyalty through relationships
It’s time to take the wheel, even if you’re not into cars. We’ve all heard and read a lot about customer experience recently and how the study of and practice…
Read MoreAudienti merges SEO, advertising, and influencer engagement services
I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip,…
Read More3 predictions for online marketing in 2016
Happy holidays, readers! If you’re here visiting from a global fortune 500 company you may already know some of these predictions because, until now, only enterprises could hitherto afford to…
Read More16 Case Studies of Companies Proving ROI of Big Data
Big Data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualization, and information…
Read MoreContent marketing: how process powers success
Everybody wants to win. From pro sports to pro marketers, we all want to beat the competition and be at the top of our game. And while I do try…
Read MoreTop online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
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